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No matter what stage your business is at, you will definitely need to have an online presence, largely in the form of a website. There are several small businesses out there, who do not have a website, which is really very surprising in this day and age. Having a website is one of the best marketing tools you can possibly have. The whole world is online these days and your website is often the first place your customers will look when they want to find out about you. It will also look very odd if you do not have a website and makes your business look less credible.
Websites are so common nowadays, so it is peculiar when a business who is trading, does not have some sort of web page to advertise their services. The main reason for this is usually because people are not sure how to go about getting one, or they fear it will be too expensive. So, the purpose of this article is to help you realise that getting a website is not so difficult and we at S.Ihme are here to help!
Hosting the Website
One of the biggest confusions when trying to get a website online is with regards to hosting. The most common misconception is that once you purchase the domain name, your website can be built on that and it magically appears online! However, there is a step in between the purchase of the domain and getting the website online.
Website hosting is like storage space for your website’s files and folders. They sit here and get called upon by your website when it wants to display something. Without website hosting, you wouldn’t have a website online and that’s why it’s the first place you need to start!
Once you have decided on what your business will be called, you need to purchase a suitable domain name. There is a lot of thought needed even for this process, so take your time and think about how you want your business to be represented.
Building the actual website
Now that you have got all the groundwork in place for getting a great website for your business, you actually need to start the design process. A growing trend at the moment is to use a “website builder” – this is a piece of software that allows people who don’t know anything about coding, to build themselves a website! This sounds great at first, because you don’t need to rely on a website designer and can just get things done yourself. However, many people try it out and end up wasting a great deal of time trying to work everything out. In the end, they waste more money because of the time spent, than they would have done if they just hired a designer in the first place!
Therefore, it is our recommendation that you hire a designer right from the get go. There is a reason that they are professional and do this for a living!
S. Ihme Web Design
At S. Ihme, we offer bespoke web design to suit your needs. All our websites are fully responsive, meaning they will look fantastic on any device you view it on. We also combine our design skills with a WordPress CMS meaning you can manage your website yourself if you wish, or grow it over time into a fully-fledged store, forum or even a membership site. Never used WordPress before? Don’t worry! Our qualified adult trainers will be able to provide you with site management training, meaning you will become an expert in no time!
The possibilities are endless when designing a website with S. Ihme; not only do we design beautiful, responsive sites, but we can integrate your website with various other systems. We can sync your data directly from CRMs or MailChimp, which means, no more data entry, thereby saving you time and money all round!
What else makes a good website
Well, websites are not all about what you see, as they are supposed to provide you with information about your products or services. Therefore, an extremely important aspect of creating a website is your content. No one is going to trust a website with spelling and grammar mistakes or just poorly written content, so make sure you don’t let yourself down in this department. If you feel that your writing is not up to scratch, why not get one of our professional copywriters to put together something for you? Perhaps you have already written something, but it just needs a tweak. That’s fine – we can proofread it and edit as required. Whatever you need, S. Ihme is here to help!
Whilst the written content is absolutely crucial to your website and is one of the most powerful tools driving SEO, people do not want to be reading essays when they come to a website. So, imagery is indeed everything. Many people really underestimate how powerful a good quality, relevant, high-resolution image on your website is. This is why we use only professional images on all our clients’ website. We have access to the Getty Images collection, which have the most up-to-date selection of high-res, professional images. A few of these pictures on your website could really do wonders.
We have been designing websites for years, so we really are experts in this field. If you don’t believe us, just check out our portfolio, which will really speak for itself!
If you are still not sure about anything, or want to get in touch for a custom quote on your particular project, then please do contact us and we will be happy to help! Remember, there is no job too big or too small for us at S. Ihme.
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